This summer, Durex takes things... outside.
Because sometimes, the most unforgettable moments don’t happen between four walls – they happen under the stars, on a sun-warmed beach, or in the cool shade of a hidden cove.
Nature becomes the backdrop. Passion writes the script.
Nature becomes the backdrop. Passion writes the script.
The “Who Needs a Bed?” campaign invites you to embrace spontaneity and discover intimacy where you least expect it – outdoors.
On a bench at golden hour, by the water’s edge, or under a sky full of possibilities, every location holds the potential for connection.
On a bench at golden hour, by the water’s edge, or under a sky full of possibilities, every location holds the potential for connection.
All it takes is the right mood, the right person, and the right protection.
🟣 Durex. All you need.
🟣 Durex. All you need.
Durex’s latest campaign, “Who Needs a Bed?”, captures the free spirit of summer with a playful and provocative twist. Set against breathtaking Greek landscapes – sandy beaches, turquoise waters, cliffside caves and infinity pools – the campaign challenges the idea that intimacy belongs only in the bedroom.
Because in the summer, pleasure can happen anywhere.
Whether it's on a bench at sunset or in the shade of a lifeguard hut, one message is clear:
Forget the bed. All you need is Durex.
💬 All You Need.
Forget the bed. All you need is Durex.
💬 All You Need.
With vibrant visuals and confident messaging, Durex reminds us that spontaneity, connection, and protection go hand in hand – no matter where the moment takes you.
